O2 Yoga is an athletically-oriented yoga studio in Somerville and Cambridge, MA. While it has a mind-focusing meditative element common to many yoga practices, it also includes a great amount of motion and strength.
The project aims to differentiate O2 Yoga from other studios by highlighting the “kick ass” nature of the practice.
Works include logotype, stationery and business card system, website, and email template.
School project for Massachusetts College of Art and Design
